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Here's an outline
of what we do when advertising your home for sale: |
- Complete Listing
Paperwork.
Before listing your home, we review a market analysis report with you which will show you the price of competing and sold listings
in your area or subdivision. Because appraisers use the
price of sold listings to determine actual market value along with
other factors, these
listings will give you a good idea of what your home is worth and the competing
listings will show the current active listings you will be competing
against. After we review this report, we will complete the
listing agreement paperwork. Our listing agreements have a
unilateral termination clause which means you can cancel the agreement
by giving a 10 day written cancellation notice if at any time you
think we aren't doing our job as your agents.
- Take photos of your
home.* These photos will be used to maximize
exposure of the key selling points of your home. Multiple photos will
be uploaded to the MLS(I use the maximum allowed which is 10). More
photos, up to 4 of each room, will be shown on a custom web page created for your listing.
- Enter your property
into the Multiple Listing Service(MLS).* Your
listing will be available to more than 7,000 REALTORS® in the Middle
Tennessee area as well as the general public who search the MLS public sites(www.realtracs.com and www.REALTOR.com).
More than 80% of all homes sold are viewed by buyers through the MLS.
- Install a very
attractive FOR SALE yard sign.* More than 30%
of all homes sold initiate with the yard sign. (Optional, but
recommended). According to the National Association of Realtors,
69% of home buyers used the yard sign in the search for the home they
purchased.
- Install MLS key
lockbox on property.* This will allow other
REALTORS® to show your home by appointment when you are away. The
electronic lockbox records the REALTOR®'s name and company as well as
the time and date they entered. Only REALTORS® have the ability
to open the lockbox with an electronic key pad issued to every
REALTOR® in Middle Tennessee through the local MLS.
- Review condition of
property and suggest ways to improve
salability. This will be reviewed again in week 3 based on the
feedback we get from REALTORS® and visiting buyers.
- Mail, email, fax or deliver
copies of listing paperwork to you.
- Create custom full
color glossy brochures for your listing. Brochures
will be placed in a yard sign brochure holder and an in-home
information display for visiting buyers to take. View examples
of the quality brochures we use at www.expresscopy.com. We will
show you samples when we first meet with you.**
- Create a custom web
page for your listing with photos of each and
every selling feature of your property. The MLS only allows 10
photos. The custom web page shows potential buyers ALL
points of interest of your home. All advertising such as Homes Magazine ads,
newspaper, brochures and the yard sign will include my web site address
which will direct potential buyers to the web page. The web page will also have a direct link
to it
from our web sites, www.CaseyBaird.com, www.RaineBaird.com and
www.WilliamsonCountyRealtor.com on the featured properties page as
well as a direct link to it from the public MLS listing page on
www.realtracs.com. View examples of custom web pages by clicking
on the listings on our
featured homes
page.
Over 71 percent of home buyers go to the internet to search for their
next home. If you list your home with us, your home will be seen
by more potential buyers because our websites rank in the top results
on www.Yahoo.com and www.MSN.com search engines.
These two search engines provide results for about two thirds of all
searches done on the internet. Run some searches on one of these
search engines for real estate or homes for sale in your area or
subdivision to see how my site ranks for Brentwood, Franklin or Spring
Hill TN. My site ranks well on other engines as well, but these
are the two that provide the bulk of the search results.
- Create HOMES Magazine
ad. This is one
of the most popular real estate publications in Middle Tennessee.
A photo ad with descriptive text and the custom web page address will
direct more potential buyers to your listing than any other
publication available. My HOMES Magazine ads are 3 times
larger than the standard ad so that your ad.**
- Submit HOMES Magazine
ad.
This is one of the most
popular real estate publications in Middle Tennessee. A photo ad
with descriptive text and the website address will direct more
potential buyers to your listing than any other publication available.**
- Submit the listing
information to Keller Williams web
site....www.kw.com.
- Submit the listing
information to www.REALTOR.com.
- Report progress
for showing activity and feedback is done automatically through
our central showing system. You will have online access via the
internet to your showing activity. Feedback emails are
automatically sent to the listing agent when the showing appointment
is confirmed and you will be able to view the feedback replies online
anytime. Learn more about our central showing system at
www.showings.com.
- HOMES magazine
ad appears in next issue.**
- Review feedback
from showing agents.
- HOMES magazine
ad is re-submitted for next publication.
- Review feedback
from showing agents.
- Review condition of
property and suggest ways to improve
salability based on feedback of previous two weeks.
| Fourth Week: |
Note: Depending on visual preparation, average days
on market for your area and how we have priced your home, we should
have a contract on the property by at least week 4. This
expectation varies from area to area and will be discussed when
reviewing the market analysis report before listing your property. |
- Hold Saturday or
Sunday open house
from 2pm to 4pm. All internet and print media will direct potential
buyers to the open house. Directional signage will also be placed at
major intersections, if allowed by codes, to direct potential buyers the open house.
Open house is done only if you want or request it and will be held
open by one of the buyer agents on our sales team.*
- Review first month's
progress and open house/REALTOR® feedback
with Seller(s). Compare recent sales and competing listings. Discuss
marketing effectiveness.
- Re-tool advertising
based on first month's marketing success to make more effective.
- Implement re-tooled
marketing plan to be reviewed week 8.
We will be available by telephone almost anytime.
Our mobile numbers are 615-477-3484 for Casey Baird or 615-477-3542 for
Raine Baird. Our office number is 615-778-1818(ask for Casey or
Raine Baird). If it's after office hours, our office
voicemail immediately calls our mobile phones to alert us of the
voicemail. We always try to answer every call between 8am to 10pm
when we are not with a client. Please leave a voicemail if we are
not able to answer. We try to return all calls within 2 hours or
less.
* Done with your permission or at your request.
** Subject to advertising and printing deadlines and publication
times. Not offered with discounted agent fees.
This marketing plan may be changed or customized to fit your special
needs. |
