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Why list your home with us?
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Great online exposure!
According to the National Association of
Realtors:
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Over 90% of all home buyers used the Internet
in their search for a home in 2009, up from 41% during 2001.
Over double since the internet first became a major search
source for homes.
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98 out of every 100 home buyers in 2009 found the
internet a useful information source in their home
search process. This
shows the power of online advertising apposed to the
newspaper and open house which are the ways of the past.
Only 3 out of every 100 home buyers found the house they
purchased thru the newspaper, home book or open house. In 2009,
36%
of buyers said they found the home they purchased thru an
agent, 36% found it online, 12% found it by the yard sign,
6% thru a relative, friend or neighbor, 6% thru a home
builder or the builder's agent, 2% knew the sellers and purchased
direct from them, 2% thru a newspaper, less than 1% thru a home book
or open house. These are stats direct from the 2009
Profile of Home Buyers and Sellers book. The National
Association of Realtors does this survey every year and
publishes the stats from the survey every year. The
internet has increased each year since it hit the survey as
a search source for buyers.
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77% of all 2009 internet-using home buyers drove
by or visited a home with a real estate agent as a result of
their use of a real estate web site.
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79% of 2009 home buyers who searched on the
Internet purchased their homes through real estate
professionals.
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Approximately 88% of home buyers found the
internet a useful source of information in their home
search.
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Excellent and
"Effective" Marketing
Internet
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The internet is THE most widely
used source of information used by home buyers when
searching for their next home.
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Our web sites
Your listing will be posted on our
websites with as many photos needed to show every selling
feature of your home. Approximately 2 to 4 photos
of each room, several photos of the exterior from
multiple angles, close up photos of fixtures, appliances
or other selling features.
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We post your listing on www.Realtor.com, www.Realtracs.com,
as well as all our websites. Realtor.com and the MLS
are the two most used websites by buyers. We purchase enhanced listings thru Realtor.com
so we can post more photos of your listing and create a
featured listing highlight around your listing in the search
results so it stands out
from other listings on that site. This also allows us
to post a link to the visual tour on our website so buyers
can view many more photos than they would on the regular
listings. We also use a listing syndication service to
send your listing out to over 300 specialty real estate
search destinations.
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Photos sell and buyers want to see
them. According to the 2009 survey, buyers value
photos the most when looking at homes online.
Buyers rated photos at 97% when asked to value features
of a website when looking at homes online. We post the maximum number of photos allowed on
sites like Realtor.com, the MLS and our syndication
service. Then we post as many photos as it
takes to show every room, feature, fixture, appliance and
upgrade when we create a custom visual tour page for your
listing on our websites. Your listing on Realtracs.com,
Realtor.com and our syndicated sites have links to the visual tour web pages on our sites.
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Again, approximately 88% of home buyers
found the internet a useful source of information in
their home search according to the 2009 survey of home
buyers. 36% of home buyers say they found the home
they purchased thru the internet.
The Agent
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The real estate professional is the
2nd most used source of information for home buyers or buyer
agents when searching for a home. We list our mobile phones on ALL
advertisements so that ALL potential buyers may call us to
inquire about your listing. We answer all
calls between 8am and 8pm central time M-Sat and 12-8pm on
Sunday. If we are
not able to answer immediately, it's our goal to return calls
within one hour. Go ahead, give us a call. Call
Casey Baird at 615-477-3484 or Raine Baird at 615-477-3542.
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We also use a service to email market
your new listing to agents via email. This service
sends and e-flyer to agents in our MLS area giving them
a heads up on your listing with photos for them to view
in the email.
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We also have a very team oriented
environment throughout our company of 6 offices and over
200 agents in middle Tennessee.
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Approximately 87% of home buyers found
their agent a useful source of information in their home
search according to the 2009 survey of home buyers. 36%
of home buyers say their agent found the home they
purchased.
Yard Sign
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The yard sign is the 3rd most used
information resource used in their home search.
Our yard sign includes our office number and mobile phone so
prospective buyers can call us to inquire about the
home. We realize that some sellers don't want to
have a yard sign and we respect that if asked not to
install a sign, but we highly recommend it.
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Approximately 54% of buyers say the yard
sign was a useful source of information in their home
search according to the 2009 NAR survey of home buyers.
12% of home buyers say the yard sign is where they found
the home they purchased.
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Exceptional Service
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We understand you want a reputable agent that
will help you price your home competitively, find a buyer
for your home within an acceptable time frame thru effective
advertising, advise you on staging your home to increase the
marketability, help you negotiate a fair final sales price,
complete all the required paperwork for the sale and keep
you informed during the entire process of the sale. I
have been an agent for 9 years and have closed with more
buyers and sellers over the past 5 years than most agents do
in their entire career. My wife Raine, a former agent
of several years, handles the contract to close process and
paperwork to ensure the closing process is stress free.
We have many satisfied clients we can put you in touch with
if you want references or you can view our testimonials page
with a fraction of the testimonials we have received back
from satisfied clients. We want a great testimonial
from you as well. Our business thrives on referrals
from satisfied clients so we go above and beyond to make
sure you are delighted.
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We are always available via mobile phone and
list our mobile phone on all advertisements, including the
yard sign.
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Our showing appointment desk hours are from
8am to 8pm Monday through Saturday and from 10am to 6pm on
Sunday. This is longer than any other showing
appointment center in the area. The benefit to you is
that buyers or buyer agents who want to set up a showing for
your listing have the ability to set up showings when
needed, especially on weekends and evenings when most
offices are closed. We can specify the hours for the
showing desk to contact you in the showing instructions.
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We will also keep you informed with feed back
from showings and each step of the process to the closing
table. You are emailed daily as well as weekly reports
of all showings and feedback submitted by showing agents.
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We keep up with current trends, surveys,
articles and statistics so that we know what will work best
to market your home for sale.
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Reputable Real Estate Company
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Reliant Realty has 6 offices in middle
Tennessee with over 200 agents.
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Central Showing System to set up showings for
your listing 7 days a week from 8am to 8pm Monday thru
Saturday and 10am to 6pm on Sunday.
The sources above are our focus and here's why.
The above sources cover over 90% of home buyers, maybe close to
100% with overlap between the different sources. According
to the NAR survey, 6% of home buyers found the home they
purchased thru a friend, family member or neighbor, 5% direct
thru a builder or builder agent, 2% knew the seller and
purchased direct from them and less than 3% thru print ads, tv
and open houses. The only media we could spend extra
advertising dollars are the print ads or open houses. We
would rather reduce our listing fee and pass that savings along
to you because those ads are the most expensive and the
effectiveness yields nearly nothing.
This is why we don't focus on the media
below:
The Newspaper and
Open House
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We don't use this media anymore because it
has become very ineffective in selling homes. We would
rather take the budget we used to spend on this and purchase
paid links, ads and syndication online on hundreds of different sites and
search engines to capture the large percentage of buyers
there rather than the small percentage using the newspaper.
Only a small percentage of listings available are in the
newspaper. This makes it a very useless tool for
buyers to use when looking for a home. This
is why less than 2% of home buyers say they found this
useful in their home search. Approximately 1 in
100 buyers found open houses very useful and less than 1
in 400 buyers found the newspaper very useful per the
NAR 2009 survey. Also, the liability of open
houses does not outway the benefit. Open houses
open your home up to the possibility of being a victim
of crime as well as expose the agent to the possibility
of being a victim of crime.
Homes Magazine Ads
It's all about "Effective" marketing to get
more buyers thru your front door. We spend our ad
budget toward the most effective advertising media, which is
the media that buyers are using and find useful to find the
homes they purchase. It doesn't make sense to spend
heavy on ineffective outdated media that buyers are not
using nor find useful. It only makes sense to spend
heavy on the media sources buyers say they use, say they find
useful and say it's where they found the home they purchased.
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Stats quoted above come from the annually published
Profile of Home Buyers and Sellers book. The
National Association of Realtors does this survey every
year and publishes the survey results in this book. |
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